News since 1893

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1880-1890

Sunland began life as Monte Vista in 1885. The large tract in the area made Sunland the largest fruit orchard in Los Angeles County at that time. The whole nation wants California citrus and trains are supplying it at a good price. Brightly coloured crates depicting images of the fabulous west are helping to promote both citrus and the state. Citrus acreage in California is growing. More than 40,000 acres are under cultivation – up from 3,000 just a few years back. Citrus is fast becoming the economic base for the Golden State – and it will remain one of the state’s few exports for years. But difficult times are coming.

1891

During this period the farmers faced a heavy time because the benefits were less than the expenditures . This because the wholesales only paid after the fruits were sold and brought them in the red line.

1893

In 1893 local fruit growers came together to form the ‘Southern California Fruit Exchange’ and grow high quality citrus under the ‘Sunland’ brand.

1900

The efficiency of the assembly line also finds its way to the factories. Innovations in the production process ensure that the citrus fruit can be distributed in terms of size and quality more easily. Also washing and waxing is automatically processed.

1905

By 1905 the number of grower-members had risen to 5,000  and the association represented 45% of California’s citrus industry. It’s time for a new name that reflects its statewide presence: ‘The California Fruit Growers Exchange.’

1906

By 1906, the appellation Sunland was being used by the Los Angeles Times rather than Monte Vista.

1908

In 1908, the Sunland Exchange, Lord & Thomas, coins a new name to use in ad campaigns. The trademark Sunkist is adopted for use on the highest quality oranges. Ads are suggesting that we “Drink an Orange.” This was a new idea and it resonated with the public. Suddenly everyone wanted orange juice. Consumption went from an orange to 2 oranges per serving.

1912

The village Tujunga in the past. The buildings located between Foothill Boulevard, Commerce Avenue and the Tujunga hill. Owner: Mary Louise Eberhardt, black-white photography, 1912

1917

The village Tujunga in the First stadium of development. Photographer: J. MacVine. Black-white photography, 1917

Year ’20

In the early 1920s, for the first time, oranges and lemons are being shipped directly by water to London via the Panama Canal. By 1923, Sunland had a population of about 2,000. The sloping hills of what was called the Monte Vista Valley were the site of vineyards for table grapes, and the town’s sole industry, a cannery, specialized in packing olives from local trees.

The major part of today’s Sunland was annexed to the city of Los Angeles effective August 4, 1926. On June 23, 1927 the city of Los Angeles held an election for much of the same territory as claimed by Tujunga.

1922 –The advertising campaign of this year is focuses on the many benefits of vitamin C in citrus.

The village Tujunga in the past. Photographer: J.H. Lamson. Owner: Al en Virginia Heath-Runyon. Black-white photography, 1920

Year ’30

Oil painting company by S. Töyrä, dated February 1933. Fitzgerald Ranch existed from 1909 until the late ’50s and is now the Seven Hills Housing in Sunland / Tujunga.

Year ’40

Sunland and Sunkist advertising in California, VS

‘Valley scene from the Sunland boulevard and Fenwich’ says this beautiful post card about the valley on the Foothill Boulevard. This place became famous as one of the healthy regions on earth. made in 1940

Year ’50

Panorama view of the rapid development of the lodging in the Sunland/Tujunga region in the San Fernando valley in mid fifties. black-white photography, 1950-1959

Rapid development of San Fernando Valley and the commercial centre of Tujunga after the second World War. black-white photography, 1951

Now

Sunland has made great developments with nearby several amusements parks like Hollywood.

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